Channel Advantage Program
The Blue Coat Channel Advantage Program is a global network of world-class solution providers, including value added resellers, system integrators, and distributors. The primary objective of the Channel Advantage Program is to foster joint success by providing compelling top- and bottom-line growth opportunities to Blue Coat partners.
Recognized in the leader's quadrant in both Garter Magic Quadrants for WAN Optimization Controllers and Secure Web Gateway, Blue Coat provides its partners with the competitive edge to dominate both of these rapidly growing markets. Channel Advantage Program members of all levels enjoy highly competitive gross profit margins, regional sales and technical support, and a wide range of marketing and sales enablement tools.
Partner Levels
| Authorized | Premiere | Elite |
|---|---|---|
|
Authorized Partners make up the entry-level tier of the Blue Coat Channel Advantage Program. Program resources, benefits and requirements are structured to support instant productivity. Authorized partners are supported primarily through Blue Coat Distribution partners. |
Premier Partners have made a significant investment in developing Blue Coat solution expertise, focus on winning large-enterprise opportunities, actively implement marketing programs, and are capable of conducting network assessments and evaluations. |
Elite Partners have achieved the highest levels of Blue Coat sales and technical competency and invest heavily in promoting and implementing Blue Coat solutions in large, complex environments. Elite Partners have multiple branch offices and are highly committed to partnering with Blue Coat. |
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+ WAN Op designation + Cloud designation +MSSP designation |
+ WAN Op designation + Cloud designation +MSSP designation |
+ WAN Op designation + Cloud designation +MSSP designation |
Benefits
| Benefit | Authorized | Premiere | Elite |
|---|---|---|---|
| Value-based Discounting | |||
| Deal Registration Discounts | • | • | • |
| Enhanced Product Pricing Discounts | • | • | |
| Solution Provider Assistance | |||
| BlueSource Partner Portal Access | • | • | • |
| Local Channel Management Support | • | • | • |
| Regional Sales Engineer Support | via distributor* | • | • |
| Partner Starter Kit | • | • | • |
| Business Planning Assistance | • | • | |
| Partner Advisory Council Eligibility | • | • | |
| Sales Enablement | |||
| Access to Sales Leads | • | • | |
| Executive Briefing Center Access | • | • | |
| BlueTouch Support Partner Program Eligibility | • | • | |
| Promotions, Contests, and Spiffs | • | • | • |
| BlueBox Equipment Purchase | • | • | • |
| Product Brochures and Sales Tools | • | • | • |
| Competitive Information and Research | • | • | • |
| Marketing Programs and Support | |||
| Channel Development Fund (CDF) Program | • | • | |
| Email Marketing Support (channel.programs@bluecoat.com | • | • | |
| Virtual Marketing Online Services | • | • | |
| Partner and Company Logo Usage | • | • | • |
| Co-Branded Marketing Campaigns | • | • | • |
| Training and Education | |||
| On-Demand Online Sales & Technical Training | • | • | • |
| Sales & Technical Training Product Updates | via distributor* | • | • |
| Monthly Technical Training Webcasts | • | • | • |
| Sales Training Webcasts | • | • | • |
| Annual Partner Conference | • | • | |
| Technical Support | |||
| 24x7 Technical Support for BlueBox/demo equipment | • | • | • |
| Online Technical Information | • | • | • |
| Online Access to Instant Support Knowledge Base | • | • | • |
| BlueKnight Eligibility | by invitation | by invitation | by invitation |
